In a bid to increase consumer engagement and minimize the distance with consumers, Haier India strived towards continuous consumer engagement through social media platforms in 2016 to gauge an understanding about the kind of appliances people would want to buy in 2017 and the market trends for the upcoming year.
Being one of the most digitally active consumer durable brands, Haier has been continuously working towards building a strong connect with end consumers through several digital-first engagement activities.
This is closely complemented with Haier’s brand legacy to constantly innovate and introduce products taking inspiration from the evolving lifestyles of today’s contemporary consumers. The brand has been extensively using new age media platforms to analyze consumer demands and requirements.
Keeping in tune with the year-long social media strategy, Haier has recently conducted various social media activities in December 2016, such as surveys and contests to not only boost consumer engagement but also to get 2017 market understanding.
Following this, recently a year-end survey was conducted by Haier on Facebook, to gauge consumer interest and purchase trend for home appliances in 2017. Further more, the brand conducted another survey recently to understand consumer sentiment towards Dishwashers and the demand for such in Indian market. The third engagement activity was centered on increasing awareness about Haier’s winter products. As part of it, a contest was hosted on Haier India’s Facebook page, prompting the audience to participate by answering questions on Haier water heaters. The winners of the contest were gratified with exciting prizes and goodies.The contest and surveys were very well received by the audience and helped the brand in understanding the demands of the consumers and the expected market trends for 2017.