ASUS has announced the launch of the ExpertBook Ultra, positioned as its absolute industry flagship, along with a major expansion of the versatile ExpertBook P series to deliver a truly worry-free business experience.
The ASUS ExpertBook Ultra is a Copilot+ PC designed for CXOs and business leaders, enabling “True Focus” and an “Ultra State of Mind” where brilliance thrives. It combines an ultra-light design with cutting-edge AI-powered performance, a vivid display, immersive audio, all-day battery life, superior typing experience, segment-leading military-grade durability, enterprise-grade security, premium service support, and seamless expandability.
Alongside this, the ExpertBook P series has been expanded with the ExpertBook P3 and ExpertBook P5 models. These laptops bring high-performance AI productivity and future-ready scalability, catering to the evolving needs of enterprises and businesses across India. Both the Ultra and P series reflect ASUS’s ‘Worry-Free Business’ commitment, blending performance, security, durability, connectivity, and mobility with one of India’s most comprehensive commercial support ecosystems.
The ExpertBook Ultra is crafted as the flagship of the industry. Built using AZ31B magnesium-aluminum alloy—typically used in aerospace and Formula 1 applications—it features a nano-ceramic surface with 9H hardness. Weighing just 0.99 kg, it delivers a unique balance of performance, durability, aesthetics, and user experience.
It integrates the latest Intel® Core™ Ultra Series 3 processor, a powerful GPU, and an advanced NPU into a single AI computing platform within an aerospace-grade chassis. Designed as a future-proof device, it aims to create a “State of Brilliance,” where technology becomes seamless and empowers leaders to work with clarity and efficiency.
Speaking about the launch, Mr. Samson Hu, Global co-CEO, ASUS said, “At ASUS, our ‘In Search of Incredible’ journey is rooted in a deep commitment to Design Thinking—a methodology that allows us to look beyond specs and truly understand the human potential of the professionals we serve. Today, we are witnessing a paradigm shift in how business is conducted, and we are proud to lead this AI-driven revolution in India. With the ExpertBook Ultra, powered by Intel® Core™ Ultra Series 3 processors, we have set a new absolute industry flagship standard, engineered to empower India’s visionary leaders to operate in a ‘State of Brilliance. Recognizing the diverse needs of India’s growing economy, we are also significantly expanding the ExpertBook P Series. This lineup is the versatile engine for India’s professionals and SMBs, offering the power of choice across multiple configurations while delivering on our steadfast ‘Worry-Free Business’ promise. Our strategic collaboration with Flipkart is central to this vision; by combining ASUS’s enterprise-grade service excellence with Flipkart’s unparalleled digital reach and business-friendly ecosystem, we are ensuring that every enterprise, from a scaling startup to a global powerhouse, has a dependable partner by their side. Together, we are providing the secure, durable, and intelligent foundation for Indian businesses to scale with absolute confidence in the AI era”
Also commenting on the big launch event, Mr. PP Sunil Acharya, Senior Director- Global Accounts, Intel India said, “The ASUS ExpertBook powered by Intel® Core™ Ultra Series 3 processors represents what’s possible when deep platform engineering meets real-world business needs. Through close co-engineering with ASUS, we’ve delivered a laptop that combines exceptional performance, built-in AI acceleration, and outstanding efficiency—giving professionals a smarter, more responsive PC for the way work gets done today.”
Availability and Pricing:
Pre-orders for the ASUS ExpertBook Ultra began on April 22 via Flipkart. The Intel® Core Ultra X7 Series 3 model starts at INR 2,39,990 (including taxes).
Limited-time pre-order benefits (till April 29, 2026) include:
- 5 years onsite warranty
- 5 years battery warranty
- 5 years accidental damage protection (worth INR 12,190)
- INR 20,000 discount on Axis Credit Card EMI
- INR 20,000 exchange discount
- 24 months no-cost EMI
- 1-year Flipkart Black membership (worth INR 1,499)
- 1-year McAfee+ Premium subscription (worth approx. INR 4,600)
The ExpertBook P3 starts at INR 94,990 and comes with a limited-period discount of INR 6,000, along with bank offers. The ExpertBook P5 will be available soon, starting at INR 2,14,990 (including taxes).