SENS, a 100% Made in India brand, today announced its foray into the Smart Television market with the launch of 7 new Smart TVs across different categories on India’s homegrown e-commerce marketplace, Flipkart. The Google TV-powered Smart TVs will be available on the platform during the Big Saving Days sale starting Dec 16th 2022.
The newest range of televisions from SENS will feature proprietary ‘LumiSENS’ and ‘FluroSENS’ display panels along with some of the industry leading features and will be available in panel sizes ranging from 43’ inch to 65’ inch. The televisions will come packed with the latest version of Google TV OS which would offer the customers a wide range of curated content and a seamless viewing experience. In addition to that, the Smart TV owners would be able to set up profiles for ‘Kids’ which will only allow age-appropriate content to be viewed.
“After the successful launch of SENS and an immensely positive response towards its range of smart wearables, we are now expanding onto our promise of delivering a smart device ecosystem for the millennials and GenZ lifestyle. With functionality and style at a competitive price point, we are sure that our range of Smart TVs will also see a huge uptake and encouraging response from our customers.
As a steadily growing brand, we are optimistic of establishing our presence into the Smart Television industry in the country. In this endeavour, we are also delighted to join hands with Flipkart as we foray into the Smart TVs segment and leverage their understanding of consumer demand and pan-India delivery and installation services to bring customer delight,” said Pradeep Jain, Managing Director, SENS.
Hari Kumar, Vice President, Large Appliances at Flipkart said, “As a customer focused organisation, Flipkart has been at the forefront of bringing together the widest selection of products to millions of customers across 100% of serviceable pincodes across the country in an affordable manner. This reach also enables new and emerging brands to connect with customers across the country through our technological platform and fulfil evolving customer requirements through our nuanced understanding of their needs. The Smart TV segment is transforming at a rapid pace in the country and we are excited to expand our selection with the range of Google TV powered SENS TVs on our platform. We have rolled out various technological and affordability solutions such as augmented reality powered Flipkart Camera and product exchange to enable them to enhance customer experience and satisfaction”.
Continuing with its Made in India commitment, all televisions under the SENS portfolio will be manufactured in two local production units located in Noida and Greater Noida. In addition to that, customers will be able to enjoy an industry-leading TAT of 24 hours for installation.