With the onset of New Year, Gionee India, country’s leading smartphone player to strengthen its pledge to add cheers amongst its users announced significant special prices on a range of devices.
In the light of the recent budget announcement of a custom duty hike, while brands are rearing to jump the prices, Gionee on the other hand for its brand patrons and users is offering its products at steal-away price points.
Against the backdrop of the recent restructuring process announced by Gionee India, the value proposition offering a varied price range on an array of devices is the first step by the brand to add more cheers to its loyal user base. This value addition is also an extension of the Smile Squad initiative which is an exclusive community of Gionee users formed with an objective – to spread smiles and enrich the lives of brand loyalists with exciting goodies and gifts. The program has enabled Gionee to reinforce the brand philosophy to spread smiles and stay true to their commitment.
The campaign commenced on December 10th, 2017 has been extended till 28th February from 31st January, given the overwhelming response to the initiative. With every new Gionee purchase all customers, existing and new, get a chance to win bumper prizes such as couple trips to Thailand or brand-new bikes. Additionally, a customer also gets a scratch card with an assured discount coupon of up to Rs.500; redeemable on the next purchase or, gets a chance to win exciting gifts like gold coins and Gionee smartphones. Gionee India has recently felicitated winners with brand new bikes from Chennai, Ahmedabad and Bhatinda and looks forward to further enthusiastic participation in the days to come.
