Tata Tiago.

According to Tata Motors, more than 6,000 units of Tiago were sold in November 2016 and occupied the 10th position among the top most selling cars during the month.

Indian automaker Tata Motor’s passenger vehicle business has finally tasted success with its newly launched compact hatchback Tiago. Tata Tiago has now emerged as one of the top 10 selling cars in November.

Based on IMPACT design language, Tiago contributed 47 percent of the total passenger vehicles sales of Tata Motors. The company sold 12,736 passenger vehicles in November, out of which 6,008 were Tiago.

Kaushik Madhavan, Director – Automotive & Transportation, MENASA at Frost & Sullivan, said, “There are two aspects to Tiago’s success — first is TaMo has been successful in packaging the car with good features at a competitive price and second is the brand perception that has changed significantly with the introduction of new generation models like Tiago and Hexa.”