India’s leading online fashion e-retailer, Jabong, has announced the launch of its biggest fashion festival called the “Big Brand Sale”.

The sale, which will run from 29th to 31st July, will see more than 2,500 international and national brands available at min 50% to 80% discount, with 99% of Jabong’s catalogue available for sale. The sale will also see the addition of new brands such as Swarovski and Elite. With this sale Jabong is expecting an 8x increase in its revenue during the event and 30x in the first hour.

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Gunjan Soni, Head of Jabong, said “We are excited to introduce our biggest ever brand sale. Our loyal customers have already started wish listing and we expect to have Rs. 400+ crore worth of items wish listed before the sale starts at midnight of 29th July. With 30x revenues in the first hour, this will be an unprecedented scale. The way we have conceptualised it, the Big Brand Sale is not an ordinary sale but a celebration of the biggest brands in fashion & lifestyle, with offers and gratification specially put together jointly with our brand partners. Several brand CEOs and celebrities are already talking about it on social media, be it Yuvraj Singh and Shazmeen talking about YWC, Mr. Bindra talking about BIBA, or Claudio Grotto talking about Gas being on Jabong.”

Consumers can expect a mega catalogue on discount for the first time, a series of lightning deals, exciting and exclusive mystery surprises on their favorite fashion brands every few hours of the sale. Jabong is also giving mega offers in collaboration with its partners such as an international travel opportunity for a few lucky shoppers by Yatra, 1+5 offers on each day of the sale by OnePlus5, a 5% cashback by SBI and a 15% cashback on MobiKwik. In addition Jabong has already started revealing the prices so that consumers are able to build their wishlist prior to the sale.

The sale is supported by a 360-degree marketing campaign across media platforms. The campaign features a TV commercial, which will be aired on all leading TV channels of the entertainment, music, movies, and other genres. The campaign will also be supported by print, radio, CRM and social media campaigns on YouTube, Google Display Network, and Truecaller amongst others. The outdoor promotion for the sale will be targeted across key cities including Delhi NCR, Mumbai, Bangalore, Jaipur, Chandigarh, Pune and Ahmedabad.

The Big Brand Sale will see participation from the biggest brands such as Nike, Adidas, Puma, Dorothy Perkins, Esprit, Mango, UCB, US Polo, VeroModa, Only, Gas, Mother Care, Gini & Jony, Next, Steve Madden, W, BIBA, Jack & Johns, John Players, Blackberrys, Accessorize, Crocs, Superdry and 2,500 more.