Memory products vendor Kingston Technology has appointed Brightstar Telecommunication as a national distributor for its flash business in India. Kingston hopes that the agreement will allow it to reinforce its current footprint in India and expand into new market segments. Brightstar has a customer base of more than 5000 channel partners in India.
Brightstar’s expertise in mobile market and products will add to Kingston’s overall value chain and support services, according to the vendor. Kingston claims that Brightstar’s channel support mechanism will add value to its supply chain, allowing the vendor to extend benefits to a much larger channel customer base.
Dev Parikh, CEO at Brightstar, said: “We envisage tremendous growth in the external storage devices market in India. 3G and 4G network providers are competing for space in mobile content downloads, which in turn will fuel demand for affordable and high-performance memory solution.”
“On the other hand, users of data seek easy, multi-functional, secure flash drives which can be carried around in plug and play formats. Hence, we at Brightstar believe this is the right time to partner with Kingston and be an important part of their market and business expansion in India,” Parikh added.