SharkNinja hosted a high-profile launch event in Mumbai to mark the India debut of its global brands Shark and Ninja. The event took place at the Soraia Glasshouse and brought together celebrities, influencers, and media for an immersive showcase.
The evening was headlined by Bollywood actors Kareena Kapoor Khan and Saif Ali Khan, along with celebrity chef Kunal Kapur, and hosted by Mandira Bedi.
The event featured a central on-stage interaction with Kareena Kapoor Khan, Saif Ali Khan, and brand representatives, highlighting lifestyle and modern home experiences. A live demonstration segment showed the celebrities engaging with Ninja appliances, showcasing product functionality in real time.
Attendees experienced the brands through multiple interactive zones, including live cooking demonstrations using Ninja appliances and hands-on trials of Shark’s home care solutions such as vacuums, fans, and air purifiers. A dedicated product display area showcased flagship offerings alongside upcoming innovations.
The launch was attended by a wide network of digital creators and influencers including Shivesh Bhatia, Aishwarya Sonvane, Chandan Mendi, Manasvi Vashist, Aarushi Datta, Aarushi Handa, Ashmita Adhikari, Astha Sidana, Shivali, India Drew, Ashmita Pathik, and Naini Singh, among others.
The event marked the official introduction of SharkNinja’s brands in India through a live, experience-led format.