National, November 2025: L’Occitane En Provence, the French beauty brand known for capturing the soul of southern France, proudly announces the opening of its relocated Mumbai boutique store, now open to customers. The new boutique continues to bring an immersive, lifestyle-driven approach to beauty retail, where every texture, material, and design element evokes the spirit of Provence.
Introducing customers to a refreshed space designed to encourage slow discovery and deeper engagement with the brand. Curated materials, artisanal textures, and a warm, sensorial environment invite guests to pause, explore, and connect with the Provençal world of L’Occitane.
Within the boutique, customers can experience L’Occitane’s fragrances, body milks, and so much more of self-care moments — inviting tactile discovery and olfactive exploration.
Speaking about the opening of the relocated store, Simi Dewan, Country Head, L’Occitane India, said, “We’re delighted to welcome customers to our newly relocated Mumbai boutique. This space has been thoughtfully designed to bring the spirit of Provence closer to our community, offering an inviting environment where guests can explore and experience our world at their own pace. From sensorial textures to uplifting scents, every element has been curated to make the journey with L’Occitane warm, immersive, and truly memorable. We look forward to sharing this beautiful new space with our Mumbai customers.”
Now open to customers, the relocated L’Occitane En Provence boutique reintroduces the brand to Mumbai as a destination for connection, emotion, and mindful living — a place where Provence doesn’t just inspire, it lives.