Post the overwhelming success of the Zenfone Go series, ASUS, the Taiwanese leader in mobile technology, expanded this series with the launch of Zenfone Go 5.5 (ZB552KL) in India. The mid-range, elegant smartphone will be available exclusively on Amazon India for INR 8,499/-.

Featuring a 5.5 inch HD IPS display, Zenfone Go 5.5 is a perfect amalgamation of beauty and strength. The smartphone’s ergonomic arc design makes it feel secure and extremely comfortable to hold as it sits perfectly in the user’s hand. With a highly intuitive control layout, Zenfone Go 5.5 has a physical rear key that allows users to adjust the volume and click those perfect selfies with absolute ease. The smartphone also has an in-built Bluelight Filter to ensure the safety of the user’s eyes during prolonged usage.

Zenfone Go 5.5 features exquisite 13MP/5MP PixelMaster rear and front cameras with an f/2.0 aperture. The rear camera has a dual LED real-tone flash to ensure high quality, sharp and clear photographs. ASUS’ PixelMaster 3.0 app offers multiple modes to further enhance the photography experience – Back Light (HDR) Mode, Low Light Mode, Manual Mode (for DSLR-like camera detail settings), Real Time Beautification Mode, Super Resolution Mode (for up to 4X resolution photos), Night Mode, Photo Effect Mode, Selfie Panorama, Selfie Mode.

Equipped with a powerful Qualcomm 8916 Quad-core processor, Adreno 306 GPU and 2 GB RAM, Zenfone Go 5.5 enables multi-tasking, lag free performance and an immersive gaming experience. The smartphone has a long-lasting 3000mAh polymer battery that allows extended use of the smartphone. For the perfect audio experience, Zenfone Go 5.5 has a built-in mono speaker and a dual internal mic with Noise Cancellation for the best phone call quality.

Zenfone Go 5.5 comes with ZenUI 3.0 with exciting new features for a simpler, secure and more personalized experience. ZenMotion helps users swiftly launch apps by writing a letter on the smartphone’s blank screen and instantly wake-up their smartphone by double tapping on the screen. ZenUI Instant Updates provides the complete list of ZenUI apps with newly available versions at a glance, to ensure your smartphone is always up-to-date.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We have always ensured that we empower our customers with products that perfectly fuse technologically advanced specs and a classy, sophisticated design. With the immense success of our previous versions of Zenfone Go, it was befitting that we expand this range to meet with the copious demand. We are sure that this smartphone will help our users across the country live digital lives.”

Speaking on the association with ASUS, Mr. Noor Patel, Director Category Management, Amazon India, said “We are excited to be the strategic partner of choice for ASUS and offer our customers exclusive access to Zenfone Go 5.5 smartphone. Customers across the country can now enjoy fast and reliable delivery of ASUS’ new innovative product Zenfone Go 5.5 at their doorstep. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on”


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