Reliance Jio has paused bookings of the Jio Phone, with a message on its website saying that “millions” have already pre-booked a unit. The Jio Phone bookings went live at 5:30 pm on Thursday amidst heavy demand, which the Jio website and apps struggled to cope with for the first couple of hours. Things eventually settled down, and many were able to pre-book a Jio Phone by paying Rs. 500.

Now, however, Jio has paused the bookings, with no indication of when the phone will be up for pre-bookings again. “We will inform you when pre-booking [of Jio Phone] resumes,” a message on the Reliance Jio website reads.