Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app only has 173 million daily active users.
Zuckerberg shared the new stats today on Facebook’s Q3 earnings call that see it earn record revenue and an all-time high share price despite the shadow of Russian election interference.
Now that most of Facebook products including Instagram Stories, Facebook Stories, and Messenger Day have their own augmented reality face filters, they’ve hit a degree of feature parity with Snapchat. That means we may see more innovation now that there’s less of a Snap roadmap to follow. Though perhaps we’ll see Facebook copy Snapchat’s Bitmoji personalized avatars and Snap Map location sharing feature. For example, Instagram just launched Superzoom to let you add dramatic zoom-ins to your videos, and is testing a Stop Motion feature.