Festive Gold Rush: Kalyan Jewellers Gears Up for a Glittering Diwali Season

Ramesh Kalyanaraman, Kalyan Jwellers

Gold Demand Shines Bright This Festive Season

As the festive fervor sweeps across India, Kalyan Jewellers is witnessing a robust start to the ongoing quarter. Gold continues to hold a special place in Indian households—not just as an investment but as a symbol of prosperity, emotion, and tradition.

Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said,

“Gold continues to be valued both as a long-term investment and as part of our traditions. With Diwali followed by the wedding season, purchases are occasion-driven rather than discretionary. Customers naturally plan within their budgets, but they continue to invest in jewellery for these key moments.”

This sentiment underscores a broader trend in India’s jewellery retail landscape—gold purchases are deeply connected to cultural milestones, where buyers prioritize emotional significance over short-term market fluctuations.


Strong Footfalls and Expanding Retail Presence

The brand revealed that customer response has been “encouraging across all major markets”, fueled by healthy pre-bookings and fresh festive collections.

“The ongoing quarter has started off well, and we are encouraged by robust footfalls across all our major markets. We are upbeat about the festive season, supported by healthy pre-bookings, fresh collections, campaigns, and the launch of 15 more Kalyan showrooms before Diwali,” Mr Kalyanaraman added.

With this expansion, Kalyan Jewellers aims to further strengthen its retail presence and capture the festive demand surge. The new showrooms will add significant scale to the brand’s footprint, particularly in Tier-2 and Tier-3 cities where gold jewellery remains a preferred form of savings and celebration.


22K and 18K Jewellery Lead the Trend

Kalyan Jewellers noted that 22K and 18K jewellery continue to dominate customer preference, reflecting a mix of traditional and contemporary buying patterns. The company’s festive campaigns and customized offerings are expected to drive further momentum in the coming weeks.

Industry analysts suggest that despite global price fluctuations, Indian consumers remain resilient gold buyers, especially during Diwali and the wedding season. With the festive calendar aligning perfectly this year, retailers anticipate record sales across categories—from bridal collections to lightweight daily wear.


Outlook: A Golden Quarter Ahead

Backed by cultural significance, investment value, and emotional appeal, gold jewellery remains an integral part of India’s consumption story. As Kalyan Jewellers prepares for a glittering Diwali with new launches and showroom expansions, the brand’s optimism mirrors the nation’s festive spirit.

The jewellery retail sector is expected to record double-digit growth this quarter, driven by stable consumer sentiment and the ongoing tradition of buying gold during auspicious occasions.