SUGS LLOYD, a company with over a decade of experience in strengthening India’s power infrastructure, today announced the launch of its consumer brand, VYNA Electric. Building on its legacy in transmission and distribution projects across the country, the group now extends its expertise into homes and businesses through a contemporary range of lighting, switchgear, and modular electrical solutions.
VYNA Electric represents a shift in how electrical products are experienced: combining safety, reliability, and intelligent design with a design-first approach suited to modern Indian lifestyles. The brand enters the market with an extensive product portfolio that includes LED panels, downlighters, COB spotlights, luminaires, modular switches, distribution boards, RCCBs, MCBs, and accessories. Each product is designed in India and tested to Indian & global standards, with an emphasis on durability, performance, and safety.
“VYNA Electric is about bringing infrastructure-grade reliability to the consumer space,” said Mr. Santosh Shah, Managing Director of VYNA Electric and Chairperson of SUGS LLOYD Ltd. “For years, our group has powered geographies and built electrical backbones across India. With VYNA, that same engineering discipline is directed towards everyday living. These are products made for Indian conditions. They’re resilient, safe, and designed with a keen eye for style, safety and convenience.”, he added.
Positioned as a smart and accessible premium brand, VYNA Electric introduces global‑quality electrical and lighting solutions designed to elevate everyday living for modern Indian homes. The product design philosophy blends advanced features with user-centric elements, right from downlighters crafted for visual comfort, modular switches with fire-retardant, modern finishes & integrated USB ports, or inverter lighting that provides assurance during outages.
The launch markets include Delhi, Haryana, Punjab, Uttar Pradesh, Chhattisgarh, Uttarakhand & Rajasthan with distribution driven through retail showrooms, dealer networks, and electrician engagement programs. A phased roadmap is in place to extend the brand’s presence into small home appliances, grooming products, and fans, aligning with growing consumer demand.
Beyond products, VYNA Electric is devoted to customer trust through responsive service, transparent warranties, and clear specifications. Sustainability remains a core pillar, with designs that focus on energy efficiency, long product life, and reduced environmental load.