Bharti Airtel, one of India’s leading telecom service providers, has partnered with Adobe to bring the power of Adobe Express—the easy-to-use, all-in-one creative app—to its 360 million customers across India.
This first-of-its-kind collaboration will give Airtel users access to Adobe Express Premium, enabling them to create high-quality social media content, marketing materials, short videos, and a wide range of digital designs quickly and effortlessly. Valued at approximately ₹4,000, the Adobe Express Premium subscription will be available free for one year to all Airtel customers. The offer extends to mobile, Wi-Fi, and DTH subscribers and can be activated via the Airtel Thanks App without the need for a credit card.
Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, said,
“This collaboration goes beyond technology—it is about empowering millions of Indians with advanced AI-powered creative tools. From students preparing their first resumes to small business owners designing posters and creators editing videos for their audiences, our aim is to equip every Airtel customer with tools for self-expression. With Adobe Express, world-class creative solutions are no longer a luxury but accessible to every Indian.”
David Wadhwani, President, Digital Media at Adobe, added,
“We are dedicated to helping everyone create and stand out using Adobe Express, the quick and easy create-anything app. Partnering with Airtel allows us to offer Adobe Express Premium to millions of users across India at no cost, supporting the rapid growth of India’s creator economy and enabling people to produce impactful content—whether for career growth, business promotion, or personal passions.”
Adobe Express Premium brings Adobe’s best creative capabilities directly to users. The subscription includes thousands of professional templates—featuring designs tailored for Indian festivals, weddings, and local businesses—along with AI-powered tools such as instant background removal, custom image generation, and one-tap video editing. Users also gain access to premium Adobe Stock assets, over 30,000 professional fonts, 100GB of cloud storage, and advanced features like auto captions and instant resizing, all without watermarks and with seamless syncing across devices.
Adobe Express is available in English, Hindi, Tamil, and Bengali, making it easy for users to create content in their preferred language. From festival greeting cards and wedding invitations to promotional designs for local stores or WhatsApp Status updates, the platform makes high-quality content creation accessible to everyone.
Real-World Impact of Adobe Express Premium with Airtel
Through this partnership, Airtel customers can take advantage of Adobe Express Premium’s generative AI tools to work faster, improve creative quality, and stand out in today’s digital landscape:
Creators & Influencers:
Content creators can develop visuals that reflect their personal style, culture, and language. Intuitive video tools and AI effects make it simple to produce engaging content for platforms such as Reels and YouTube.
Consumers:
Users can stay connected with friends and family using a wide range of professional templates for festivals, greetings, and personalised invitations.
Students:
Learners can create impressive projects, presentations, and portfolios while building essential digital communication skills.
Small Businesses & Entrepreneurs:
Business owners and professionals can quickly design social media ads, posters, QR codes, logos, and branding materials, helping save both time and costs.
Marketers:
Advertisers can develop visually consistent campaigns that reflect local culture and identity, moving beyond generic template-based designs.