This Valentine’s Day, boAt, India’s leading audio and wearable brand, has teamed up with Instamart to make last-minute gifting more meaningful through the launch of its campaign for the boAt Chrome Iris — an ultra-slim smartwatch designed for effortless everyday style.
Inspired by a relatable truth about modern relationships, the campaign rethinks traditional Valentine’s gifting. Each year, many men rush to buy gifts at the last minute, not because they don’t care, but because they often misjudge what their partners truly want. Through a Gen Z–friendly Instagram reel, boAt and Swiggy Instamart turn this idea around, showing that for women, Valentine’s gifts are less about grand gestures and more about practical, thoughtful choices that enhance daily life.
The campaign film stars comedian and creator Gursimran Khamba with his wife Ismeet Kohli, portraying a conversation many couples can identify with. It opens with Ismeet asking, “Do you know what I want for Valentine’s Day this year?” — followed by Khamba’s confident reply. As he leans into common stereotypes, assuming she wants something flashy and decorative, Ismeet challenges him and brings the focus back to what truly matters: women value intention, understanding, and usefulness over clichés.
The story shifts from “pretty” to “pretty and smart,” ending with Khamba finally getting it right — “No, I’ve got something pretty and smart for you.” The boAt Chrome Iris smartwatch is then revealed, ordered at the last minute on Instamart and delivered just in time, reinforcing the idea that even a last-minute gift can be thoughtful and meaningful.
Created for women who value elegant design, lightweight comfort, and wellness tracking, the boAt Chrome Iris features a slim, stylish profile that fits seamlessly into everyday life. It includes Bluetooth calling, customisable cloud-based watch faces, easy-to-use controls, and key health and fitness features — combining functionality with refined aesthetics.
Speaking about the campaign, a boAt spokesperson said, “At the heart of this campaign is a simple truth – women aren’t looking for extravagant gestures or clichés; they’re looking for meaning. When gifting is rooted in understanding and intent, even last-minute surprises can become truly memorable.”
Using relatable humour and real-life couple dynamics, boAt’s Valentine’s Day campaign reflects how Gen Z views romance today — where love is expressed not through dramatic gestures, but through thoughtful gifts that naturally fit into everyday routines.
The boAt Chrome Iris smartwatch is available in multiple colour options and can be purchased via Instamart, boat-lifestyle.com, and select retail stores across India at an MRP of INR 3,499.