The camera body features a pop-inspired design with a soft, rounded 3D form, making it an item users will want to carry with them as a fashion accessory.
Key visual of “mini 13”
Celebrating the new launch Koji Wada, Managing Director, FUJIFILM India, said, “At Fujifilm, we believe photography is about capturing moments that people can hold and cherish. With the launch of the instax mini 13™, we aim to make instant photography more accessible, stylish, and enjoyable for today’s generation. Through instax™, we remain committed to ‘Giving our world more smiles’ by helping people turn everyday moments into lasting memories.”
Adding on, Mr. Arun Babu, Associate Director & Head of Electronic Imaging, instax™ & Optical Devices Business, FUJIFILM India, also mentioned, “The instax mini 13™ builds on the success of the mini 12™ with thoughtful additions like the new 2-second and 10-second self-timers, making it easier to capture selfies, group shots, and creative compositions. Combined with its playful design the camera makes instant photography more fun, expressive, and effortless.”
Fujifilm will continue to expand the world of the instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
Product Name, Release Date, Price
|
Product Name |
Release Date |
MRP (incl. GST) |
|
Instant camera “instax mini 13™” |
31st March |
10,999/- |
|
instax™ mini format film “PASTEL GALAXY” |
899/- |
（１）Instant camera “instax mini 13™” (available in 5 colors)
(2）instax™ mini format film “PASTEL GALAXY”
2. Main Features of the “instax mini 13™”
（１）Rounded, 3D and Pop Camera Design
The camera body features a playful design characterized by a rounded, 3D shape, making it appealing as a fashion accessory. A metallic silver logo adds an eye-catching accent to the front of the camera, while the sides feature a clean, band-wrapped design adorned with a large logo, reflects careful attention to detail.
The camera is available in five translucent pastel colors: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White.
The newly added 2-second and 10-second self-timers expand the freedom of posing, framing, and shooting distance when taking selfies. Turning the self-timer lever on the shutter button sets the 2-second timer. By holding the lever turned for 2 seconds and then releasing it, the 10-second timer is activated. The 2-second self-timer is ideal for handheld selfies, while the 10-second timer is perfect for placing the camera down to capture the shot.
The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod
Featuring the popular “Close-up mode” and “Automatic Exposure” functions introduced in the mini 12, the mini 13 makes it easy for anyone to capture beautiful shots just as intended. The “Close-up Mode”, ideal for close-range shots and selfies, includes parallax correction that adjusts the viewfinder’s framing to match the actual print area, allowing you to shoot accurately without shifting the focus from the center of the viewfinder. Additionally, the “Automatic Exposure” function automatically adjusts shutter speed and flash intensity to ensure optimal brightness according to the shooting scene.
With the “Close-up mode” turned on With the “Close-up mode” turned off
No need to shift the center point seen through the viewfinder The center point tends to shift to the right compared to the viewfinder’s field of view
< Automatic Exposure >
Photo taken in a bright condition Photo taken in low light
3. Promotion of instax mini 13™
With the newly added self-timer on the mini 13, users can enjoy selfies with greater freedom in posing, framing, and shooting distance. The promotional tagline “time for the unexpected” expresses our hope that users enjoy their print immediately after shooting and the excitement of not knowing exactly how the photo will develop. The tagline is used online, on social media and at stores to communicate the appeal of the mini 13 to as many people as possible.
4. instax UP!™ Smartphone App
In March of this year, we updated our smartphone app “instax UP!™,” which allows users to easily and beautifully digitize their instax™ prints. In this updated version, AI has been adopted in the scanning function, significantly improving scan accuracy and enabling easy, clean digitization of instax™ prints regardless of background color or print orientation. Users can easily digitize instax™ prints taken with the mini 13 and share them on social media using instax UP!™.
In addition to the exciting launch of the instax mini 13™, FUJIFILM is also announcing a new “JET BLACK” color option for the instax WIDE 400™ camera. This matte black finish exudes sophistication and elegance, making it a versatile choice for a variety of occasions, from outdoor adventures to formal events like weddings and parties. Along with the existing “GREEN” color, the introduction of JET BLACK offers users even more style options to suit their personal tastes and photography needs. Available starting March 31, 2026, the WIDE 400 continues to deliver the outstanding performance and design that has earned it prestigious awards, including the Red Dot Design Award and iF Design Award.