SundaeJuice, founded by Mehr Khan and Priyanka Soni, is redefining bodycare with dessert-inspired formulations, texture-first skincare, and indulgent sensory beauty routines.

The campaign showcases the ideal solution for dry and dull skin during winter months with Mamaearth's Vitamin C Oil-Free Moisturizer. The film opens with Shilpa enjoying the winter air and welcoming the season.