Samsung, India’s largest consumer electronics brand, has announced the launch of Galaxy Forever in India, introducing a new ownership model aimed at making its flagship smartphones more accessible. Designed to meet the rising demand in the premium smartphone segment, the programme offers customers a 50% upfront discount through an assured buyback after one year, along with a no-questions-asked return policy powered by Samsung Care+.
This model allows customers to use a Galaxy S26 Ultra or Galaxy S26 Plus for one year by paying only half the device price through 12 no-cost EMIs via credit card or Samsung Finance+. Samsung Finance+ is designed to promote financial inclusion by enabling easy credit access with minimal documentation and quick approvals. After one year, customers who choose the credit card option can either return the device and receive the 50% assured buyback or keep it by paying the remaining 50% through another 12 no-cost EMIs.
Customers who opt for Samsung Finance+ can simply return the device and upgrade to the next Galaxy flagship smartphone. Those who wish to retain the device must pay the remaining 50% in the 13th month.
Galaxy Forever also includes Samsung Care+, which provides accidental and liquid damage protection with zero deductibles for 13 months, valued at INR 13,999. This ensures complete device protection along with a hassle-free return option from day one.
Galaxy Forever – Key Details
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Eligible Devices: Galaxy S26 Ultra and Galaxy S26 Plus
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Programme Fee: INR 749.92 per month for one year
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Assured Buyback: 50% upfront discount with a no-questions-asked return policy
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Payment Option: Remaining 50% payable via 12 no-cost EMIs using a credit card
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Protection: Samsung Care+ worth INR 13,999 with zero deductibles for 13 months
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Flexibility: Option to return, retain, or upgrade after 12 months
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Availability: Samsung.com and 1,500+ Samsung Experience Stores across India
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Payment Methods:
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Samsung Finance+ (available on Samsung.com and Samsung Experience Stores)
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Credit Card no-cost EMI (available on Samsung.com only)
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According to Sumit Walia, Vice President and Head of D2C Business & Corporate Marketing at Samsung India, Galaxy Forever introduces a customer-first ownership approach that makes flagship devices like the Galaxy S26 Ultra and Galaxy S26 Plus more accessible. He added that the programme is designed to meet consumer demand for the latest technology while offering a convenient upgrade option each year, reflecting Samsung’s focus on innovation not just in products but also in ownership models.
Pricing and Monthly Payments
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Galaxy S26 Ultra
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Starting Price: INR 1,39,999
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Device EMI: INR 5,833.29
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Programme Fee: INR 749.92
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Total Monthly Payment: INR 6,583.21
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Galaxy S26 Plus
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Starting Price: INR 1,19,999
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Device EMI: INR 4,999.96
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Programme Fee: INR 749.92
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Total Monthly Payment: INR 5,749.88
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Samsung has partnered with Servify and DMI Finance to ensure seamless upgrades, returns, and automated settlements. Galaxy Forever is available on Samsung.com and across more than 1,500 Samsung Experience Stores nationwide.
Extending Benefits to Corporates and Students
Samsung has also extended Galaxy Forever to select corporate employees and students. Eligible users can access these benefits through Samsung Corporate+ and Student+ online platforms, helping India’s workforce and youth stay connected with the latest Galaxy ecosystem.